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At the end of 2006 the company held a 38.7% share of the Austrian mobile market and served 3.63M customers, up 7%
January 18, 2007
VIENNA -- mobilkom austria reports very successful holiday sales and 3.63 million customers as it begins the new year. Excellent market position despite difficult conditions - contract customer segment expanded, particularly among business customers and youth as well as bob. Leader in mobile broadband with data cards and USB modems.
mobilkom austria begins the new year with very successful holiday sales and an excellent market position: Despite even more difficult market conditions and a market penetration of 114.2%, mobilkom austria has been able to strengthen its market leadership. At the end of the 2006 business year the company held a 38.7% share of the Austrian mobile communications market and served 3.63 million customers. In 2006, mobilkom austria reports more than 800,000 new registrations and gained netto 238,000 new customers, which represents an increase of the total customer base of 7% over the previous year. Most notably the higher-value contract customer segment experienced growth of 14.4% during the comparison period.
Outlook for 2007
mobilkom austria will naturally continue to emphasize quality and service in 2007. In addition to the focus on mobile working, which was already well received in both the business and residential segments in 2006, mobile entertainment will also play an important role, in particular mobile TV. The new transmission technology DVB-H will open up entirely new possibilities for television on the mobile phone. Furthermore, product innovations such as A1 over IP or the commercial launch of technologies, for example HSUPA in the first half of 2007, will set new milestones in the coming year. These will secure mobilkom austria's leadership in quality and innovations and therewith maintain the company's market leadership.
Mobilkom Austria AG & Co. KG
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