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German carrier taps ActiveVideo for landmark cloud TV trials.
September 6, 2013
With the help of ActiveVideo Networks Inc., the German telco has been testing cloud TV delivery in both Germany and Greece, and now says it is moving forward with trials in Croatia, after which is will discuss "initial marketing strategies."
The Deutsche Telekom news is important because it suggests a new wave of TV services may be on the horizon. By hosting set-top functions in the cloud, operators can experiment with offering TV service on devices users already own, or through an inexpensive adapter such as the Chromecast HDMI dongle now being popularized by Google. (See Chromecast Gives Google a Home Run.)
If the devices are cheap enough, operators could even make them free to consumers who want to test out TV service, much like AOL sent out free CDs in the 1990s to promote its Internet service.
The Deutsche Telekom TV trials dovetail with the operator's pilot TeraStream project in Croatia, which incorporates software-defined networking (SDN) features as part of an advanced network architecture deployment. Television services could help Deutsche Telekom generate significant revenue from the network, in much the same way they currently bring in income for Google on its fiber network in Kansas City.
Deutsche Telekom's cloud TV tests are an important data point for service providers without legacy set-tops in the field. However, they also provide real-world evidence of cloud TV's viability to established players that are testing a possible transition to cloud delivery. If Deutsche Telekom can pull it off on a massive scale, it will show other service providers that the approach is scalable.
— Mari Silbey, Special to Light Reading Cable
Read more about:Europe
Senior Editor, Cable/Video
Mari Silbey is a senior editor covering broadband infrastructure, video delivery, smart cities and all things cable. Previously, she worked independently for nearly a decade, contributing to trade publications, authoring custom research reports and consulting for a variety of corporate and association clients. Among her storied (and sometimes dubious) achievements, Mari launched the corporate blog for Motorola's Home division way back in 2007, ran a content development program for Limelight Networks and did her best to entertain the video nerd masses as a long-time columnist for the media blog Zatz Not Funny. She is based in Washington, D.C.
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