According to 6Wresearch, the Brazilian set-top box market is projected to reach $687.4 million by 2020.

January 5, 2015

2 Min Read

RIO DE JANEIRO -- Brazil has emerged as one of the key consumers of various media products. With increasing TV penetration and digitization of cable TV network, need for set top boxes have increased in the country in last few years. Further, with setting up of manufacturing plants in Brazil and increasing competition, average selling price of the set top boxes have decreased leading to growth of the market.

According to 6Wresearch, the Brazil Set Top Box market is projected to reach $687.4 million by 2020. In 2013 & 2014, market declined owing low pay TV subscriber additions and presence of inventory with the market players. With government’s announcement to purchase 14 million set top boxes, the market is anticipated to regain growth in the forecast period. In Brazil set top box market, Direct to Home set top box has prominently fueled the growth of the overall market. Also, in the forecast period, share of IPTV set top box is expected to surge due to increasing number of internet subscribers and growing industry partnerships.

Brazil primarily imports set top boxes from international market; however, with rising demand for set top boxes, various players have started setting up their set top box manufacturing facilities in the country. Companies such as Cisco systems and Kaon have set up their plants to meet this rising demand.

Amongst all regions, South East region leads the market due to high disposable income of the individuals and growing number of multiple televisions in single household. Espirito Santo, Minas Gerais, Rio de Janeiro, and São Paulo are key the states in the South eastern region. However, a shift in demand towards Central west and North east regions is anticipated over the next six years.


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