App Focus: Couch Potatoes' Least Favorite App

1:50 PM RunKeeper's GPS-enabled fitness app does everything but tie your shoes for you

Sarah Thomas, Director, Women in Comms

April 26, 2010

2 Min Read
App Focus: Couch Potatoes' Least Favorite App

1:50 PM -- If you were at this month's Boston Marathon and you saw a life-sized iPhone run by, trailed closely by a giant Android, you've seen the men behind RunKeeper. If you are a runner yourself, you'll know why they're awesome (as if running 26.2 miles in full costume wasn't enough).

The details: RunKeeper is a free GPS-enabled fitness app available on both the iPhone and, as of last week, Android. When fired up, the app tracks how far a walker, runner, hiker, or biker has traveled, including average speed, distance, calories burned, and route. The proud athlete can also tie the app into Twitter or Facebook to let others know her progress and location. The $9.99 Pro version of the app lets users generate reports based on their training, analyzes runs, and enables audio cues (like "Run faster!"). RunKeeper.jpgWhy it stands out: On the iPhone, the app is limited by AT&T Inc. (NYSE: T)'s often-shoddy network coverage and the iPhone's own limitations, like a lack of multitasking (no taking calls while using RunKeeper, but hey, you're running). Otherwise it's a great tool. The information it provides can augment a run for those training for a race or provide enough context to make it fun for non-runners to leave the couch. It's often compared to Apple's $29 Nike/iPod combo, but the price point, its inclusion of live maps, and the fact that it requires no new hardware makes it an ideal running companion.

RunKeeper’s take: While training for his first marathon in 2007, founder and CEO Jason Jacobs realized the need for more information while on the go, and the iPhone emerged around the same time as the perfect means to deliver that info. Turns out more than a million mobile phone owners agreed. Jacobs said growth and continued improvements are his main goal now.

"Our big vision is, as the smartphone market matures, any carrier or device or platform that emerges as a contender, we want to be there and be the leader," Jacobs says.

[Ed. Note: In case you were wondering, the iPhone beat Android at the Boston Marathon, but it was Android's first time... and he was barefoot. Story of his life.]

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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