Adobe Fires Back: We Don’t Need Apple

NOON Adobe makes a judicious reply to the Jobs diatribe and places its bets everywhere but on Apple

Sarah Thomas, Director, Women in Comms

April 30, 2010

2 Min Read
Adobe Fires Back: We Don’t Need Apple

NOON -- In what is fast becoming a war of words, Adobe Systems Inc. (Nasdaq: ADBE) struck back yesterday against Apple CEO Steve Jobs’s anti-Flash rantings. (See Jobs Offers 6 Reasons Adobe Sucks .) Adobe CTO Kevin Lynch, in the form of an open letter, assured the public that Adobe doesn’t need Apple Inc. (Nasdaq: AAPL) anymore than Apple wants it.

Lynch noted in Adobe’s blog that Flash is one of the most pervasive technologies on the planet. He also maintained that Apple’s blocking of it is a business decision, calling Jobs’s attempt to position it as solely a technology issue a “smokescreen.”

In his post, Lynch also confirms that Flash will be coming to Android phones in June, providing a good test-bed for Jobs’s complaints against it. He says Adobe will focus on nearly every other platform besides Apple, including BlackBerry , Palm Inc. (now part of HP Inc. (NYSE: HPQ)), Microsoft Corp. (Nasdaq: MSFT), and Nokia Corp. (NYSE: NOK) -- a good strategy for Adobe and a way for these handset makers to underscore their openness, as opposed to Apple. (See HP to Buy Palm for $1.2B.)

“In the end, we believe the multi-platform world will prevail,” Lynch writes.

Lynch didn’t drill down into the specifics of Jobs’s claims, but enough Adobe fans did it for him. Bloggers outlined where Jobs stretched the truth and where he was just flat-out wrong, reiterating points that Flash evangelists have been making for months now.

With Apple talking technology and Adobe talking business, it’s unlikely the two will work out their differences -- at least not anytime soon. The very public spat may have implications for other companies, too -- namely, Google (Nasdaq: GOOG). NewTeeVee writes that, given that Google is going to open-source its VP8 video codec next month, this could be Jobs letting Google know that life won’t be easy for its new format either.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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