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Sigfox US Boss Is Out as Offices Close in Boston, San FranciscoSigfox US Boss Is Out as Offices Close in Boston, San Francisco

The French IoT specialist parts company with its US boss after just a year and shuts offices in Boston and San Francisco.

Iain Morris

January 21, 2019

4 Min Read
Sigfox US Boss Is Out as Offices Close in Boston, San Francisco

Sigfox has waved goodbye to Christian Olivier, the man appointed president of its US business last February, after he had spent less than a year in the role, according to reliable sources. (See Sigfox Loses Networks Boss Fruges – Sources.)

The French Internet of Things (IoT) company has also closed offices in Boston and San Francisco since the fall and moved remaining employees into a WeWork building in Boston and a similar shared workspace facility in San Jose, Light Reading has learned.

Sigfox is now left with only one dedicated US facility in Dallas and is understood to have put Carlos Beato, its South American vice president, in temporary charge of the US business.

The exact circumstances surrounding Olivier's departure and the office closures remain unclear. Olivier did not respond to an initial approach and Light Reading had not heard back from Sigfox's press office at the time of publication.

Sigfox has previously missed network rollout targets in the US and was last year in talks about a sale of some networks, according to reports in the French press.

Olivier took up the US leadership role as a replacement for Allen Proithis, the former president of activities across North America, who appears to have quit in 2017 after clashing with Ludovic Le Moan, Sigfox's co-founder and CEO, on company strategy. (See Sigfox Sheds More Senior Staff, Including North America CEO.)

Based in France, Sigfox has developed a low-cost, power-efficient technology for connecting smart meters, tracking devices and industrial equipment to data networks. (See French Toast? Sigfox on Skid Row.)

The US network is one of several that Sigfox owns and operates internationally, with the others in France, Germany and Spain. Elsewhere, the company relies on network partners, which agree to share a chunk of their service revenues with Sigfox under licensing conditions.

The costs of operating its own national networks are likely to represent a significant expense for the small company, which has yet to report a profit and which missed sales targets in 2017.

One source who spoke with Light Reading on condition of anonymity estimates that running the US business alone would cost about €4 million ($4.6 million) annually. Sigfox reported revenues of €50 million ($57 million) in 2017, beating its 2016 figure of €32 million ($36 million) but missing a forecast of €60 million ($68 million). It was reportedly aiming for €75 million ($85 million) in revenues last year.

Olivier parted company with Sigfox in early December, according to sources, and is not the only senior US executive to have left in recent weeks: After a three-year stint, US Sales Director Sean Horan quit Sigfox this month to join another IoT company, OptConnect, Light Reading can also reveal.

Horan confirmed his departure in a LinkedIn message to Light Reading, indicating that he left Sigfox "on good terms" and had enjoyed his time at the company.

The staff moves follow an exodus of senior managers during the past two years, including the recent loss of Raoul Mallart, Sigfox's chief technology officer, and Vincent Sabot, who ran operations in France, Germany and Spain. Olivier Martineau, Sigfox's chief financial officer, left the company in July. (See Sigfox Still Shedding Top Execs, Including CTO – Sources and Sigfox Loses CFO Martineau – Sources.)

Like Proithis, several of the managers who previously quit appear to have had disagreements with Le Moan about Sigfox's strategy, including Xavier Drilhon, the former deputy CEO, and Thierry Siminger, who led operations in the Middle East and Africa.

Want to know more about the Internet of Things? Check out our dedicated IoT content channel here on Light Reading. Sigfox's critics say its proprietary technology will ultimately lose out to "open" standards such as NB-IoT and LTE-M and that Sigfox demands too great a share of service revenues from network partners. Others say it has overstretched in its desperation to expand rapidly into new geographical and industry markets. Despite the executive turmoil, the company's overall headcount has continued to rise, according to LinkedIn data, numbering a total of 448 employees around the world at the latest reckoning. — Iain Morris, International Editor, Light Reading

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About the Author(s)

Iain Morris

International Editor

Iain Morris joined Light Reading as News Editor at the start of 2015 -- and we mean, right at the start. His friends and family were still singing Auld Lang Syne as Iain started sourcing New Year's Eve UK mobile network congestion statistics. Prior to boosting Light Reading's UK-based editorial team numbers (he is based in London, south of the river), Iain was a successful freelance writer and editor who had been covering the telecoms sector for the past 15 years. His work has appeared in publications including The Economist (classy!) and The Observer, besides a variety of trade and business journals. He was previously the lead telecoms analyst for the Economist Intelligence Unit, and before that worked as a features editor at Telecommunications magazine. Iain started out in telecoms as an editor at consulting and market-research company Analysys (now Analysys Mason).

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