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Facebook Launches Free Internet in Colombia

Iain Morris
1/16/2015

Colombia has become the first country in Latin America to benefit from Facebook's online philanthropy after the social networking giant launched an app allowing customers of mobile operator Tigo to use Internet services free of charge.

Developed through Facebook 's Internet.org initiative, the goal of which is to boost Internet adoption in emerging markets, the app will let Tigo subscribers access Facebook along with a range of other websites without incurring data-usage charges.

The other sites include Wikipedia as well as various government services providing information about education, health and local facilities.

The Internet.org app was first launched in July 2014 in Zambia, where it is being offered in partnership with India's Bharti Airtel Ltd. (Mumbai: BHARTIARTL), and has since been rolled out in Tanzania and Kenya. Tigo, a subsidiary of Luxembourg-headquartered Millicom International Cellular SA (Nasdaq: MICC) , is the mobile operator partner in Tanzania, while Airtel is also supporting the service in Kenya.


For all the latest news from the wireless networking and services sector, check out our dedicated mobile content channel here on Light Reading.


Facebook has presented Internet.org as a charitable, non-profit initiative but the web player obviously sees the benefits for its own business of lowering the barriers to Internet access in emerging markets.

For operators, the business case for giving away free Internet access is less clear -- charging for access is, after all, how service providers make their money -- although some operators believe a free taste of the web will persuade customers to part with cash for additional online services.

Moreover, Tigo could see the tie-up with Facebook as a way of luring customers from bigger rivals Claro (controlled by América Móvil S.A. de C.V. ) and Movistar (owned by Spain's Telefónica SA (NYSE: TEF)).

Discussing Internet.org at last year's Mobile World Congress in Barcelona, Marc Zuckerberg -- Facebook's CEO and founder -- said that trials carried out in with Filipino operator Globe Telecom Inc. and in Paraguay with Tigo had delivered "promising results".

Even so, other operators have sounded less than enthused about the initiative. Vodafone Group plc (NYSE: VOD) CEO Vittorio Colao was reported in early 2014 to have said that free access "does not make any sense" when approached by Facebook COO Sheryl Sandberg on the topic.

Despite that, Facebook has been able to recruit a number of high-profile technology players to the Internet.org cause. Members now include Ericsson AB (Nasdaq: ERIC), MediaTek Inc. (Taiwan: 2454), Opera Software ASA , Samsung Electronics Co. Ltd. (Korea: SEC), Nokia Corp. (NYSE: NOK) and Qualcomm Inc. (Nasdaq: QCOM).

— Iain Morris, News Editor, Light Reading

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Kruz
Kruz
1/25/2015 | 1:49:47 PM
Re: Net neutrality
People get free internet in return of having Facebook dominate the internet. This smell likes internet, more precisely like IE few years ago.
pcharles09
pcharles09
1/18/2015 | 5:23:21 PM
Re: Net neutrality
@danielcawrey,

I wonder which sites they don't allow traffic to?
danielcawrey
danielcawrey
1/18/2015 | 2:01:12 AM
Re: Net neutrality
This seems like an interesting test. It's like a free trial of the internet since it only offers access to certain websites. People will use this, and Facebook will cull the data in order to figure out how to best operate in emerging markets. 
iainmorris
iainmorris
1/16/2015 | 8:35:41 AM
Net neutrality
No one appears to have objected to all of this on the basis of net neutrality -- I suspect because getting people online is seen as a bigger priority than worrying about privileged access. But you have to wonder about these deals as internet take-up grows. Any private-sector companies offering online information about local facilities in these Facebook markets can't be very happy an operator is providing free access to government websites but not to theirs.
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