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Mobile World Congress

SlideshowFacebook Expands Rural Efforts With TIP Team

(L to R) Jay Parikh, Facebook; Johan Wiberg, Vodafone; Alex Choi, Deutsche Telekom; Ruza Sabanovic, Telenor Group; Emmanuel Lugagne, Orange Labs Networks; and Juan Carlos Garcia, Telefonica.
(L to R) Jay Parikh, Facebook; Johan Wiberg, Vodafone; Alex Choi, Deutsche Telekom; Ruza Sabanovic, Telenor Group; Emmanuel Lugagne, Orange Labs Networks; and Juan Carlos Garcia, Telefonica.

kq4ym 3/6/2018 | 1:59:21 PM
Getting The Rural Dollars Of course getting some income and profits is the name of the game, but even growing the Facebook brand is worth the investment in the test in rural area around the Southern Hemisphere. But as noted, "When you go to rural, you have to change the operating model, you need to start working with local partners," and that's probably especially important in those countries where one may need local business folks to get their way through local restrictions and political blocks.
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