Where's Verizon's 4G Going Next?

Alabama, Florida, Georgia, Ohio and other areas are set to get LTE this month as Verizon wades into smaller and smaller 4G markets

Dan Jones, Mobile Editor

April 13, 2012

2 Min Read
Where's Verizon's 4G Going Next?

Verizon Wireless is getting ready to launch new 4G Long Term Evolution (LTE) towns and cities soon as it gears up to cover 260 million potential customers in more than 400 markets by the end of the year.

Verizon's 4G currently offers some of the fastest wireless broadband service in the U.S., with 5Mbit/s to 12Mbit/s average downloads and higher burst rates. The operator's LTE deployment is also the largest in America, covering 200 markets and 200 million people at present.

"Some of our local markets have been whispering about upcoming additions to our 4G LTE footprint that will be 'coming soon,'" a Verizon spokesman says in an email to Light Reading Mobile. "No official launch dates yet; we are beginning to test and turn up additional cell sites."

The operator launched its 200th LTE market, in Dothan, Ala., last month. Towns like Brunswick and Macon, Ga., are expected to follow soon.

Expect more new markets in Florida, Ohio, Texas and other regions, too. The carrier is also expanding existing coverage in Pennsylvania and Massachusetts.

April 19 appears to be the launch date for at least some of these additions.

So what's a 'market,' anyway?
More than 250 million of the 311 million-plus people that live in the U.S. now reside in or near urban areas.

With 200 million people already covered, Verizon is targeting much smaller towns and cities than before. This can be seen by the fact that it is anticipating that deploying LTE in the next 200 markets will only add 60 million potential customers to the 200 million already covered.

Big Red, however, still has a massive head start on any other LTE rivals in the U.S. In contrast, AT&T Inc. (NYSE: T) said early this year that it covers 74 million pops with LTE but has since added more markets.

For more

  • What We Mean When We Say '4G'

  • Verizon Adds 7 More LTE Markets

  • AT&T Sprouts 4G Markets as It Launches Lumia

  • Mapping LTE: AT&T & Verizon's 4G Footprints

  • Sprint Must Spend Big to Go Big With 4G

— Dan Jones, Site Editor, Light Reading Mobile

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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