Sponsored By

AT&T Lowers Unlimited Pricing, Promises 5G Details Later This Year

AT&T reduced the cost of its cheapest unlimited plan by $5/month, following a similar move by Verizon just three months ago.

Mike Dano

October 30, 2019

2 Min Read
AT&T Lowers Unlimited Pricing, Promises 5G Details Later This Year

AT&T has reduced the cost of its cheapest unlimited plan from $70 per month to $65 per month month for one line of service. The operator has also expanded the number of unlimited pricing options it's offering from two to three.

The moves could well help the operator keep pace with Verizon, which instituted similar changes to its own unlimited pricing in August. Indeed, several Wall Street analysts pointed to Verizon's pricing changes as helping to drive part of the 601,000 net customer additions the operator reported for Q3 2019. "Verizon's $5 price reduction in August translated into a sizable net add beat," research analysts at Nomura's Instinet explained in a recent note to investors.

Now, AT&T appears set to mostly match Verizon's pricing, albeit with plans roughly $5 below Verizon's, as the company introduced three new unlimited plans:

  • Unlimited Starter, for $65 per month for one line, or $140 for four lines

  • Unlimited Extra, which includes 15 Gigabytes of mobile hotspot data, for $75 per month for one line, or $160 for four lines

  • Unlimited Elite, which includes 30GB of mobile hotspot data, HD streaming and HBO, for $85 per month for one line, or $200 for four lines

Those plans will replace AT&T's two existing pricing options:

  • Unlimited &More Premium: $80 per month for one line, or $190 for four lines

  • Unlimited &More: $70 per month for one line, or $160 for four lines

AT&T representative said that the operator "will share share more information on 5G for consumers later this year." That's noteworthy considering AT&T still is not selling its 5G+-branded service working in its millimeter-wave spectrum to regular customers; instead, that offering is reserved only for "select" business customers. The operator has said it plans to launch 5G in lowband spectrum by the middle of next year, presumably to regular consumers.

As analysts at Wall Street research firm Wells Fargo wrote in a note to investors, AT&T in the third quarter reported revenues from its wireless business slightly above expectations, alongside 255,000 total phone net customer additions. The analysts said that figure includes 101,000 postpaid customers and 154,000 prepaid customers (roughly comparable to the firm's expectations of 60,000 postpaid customers and 200,000 prepaid customers).

Mike Dano, Editorial Director, 5G & Mobile Strategies, Light Reading | @mikeddano

About the Author(s)

Mike Dano

Editorial Director, 5G & Mobile Strategies, Light Reading

Mike Dano is Light Reading's Editorial Director, 5G & Mobile Strategies. Mike can be reached at [email protected], @mikeddano or on LinkedIn.

Based in Denver, Mike has covered the wireless industry as a journalist for almost two decades, first at RCR Wireless News and then at FierceWireless and recalls once writing a story about the transition from black and white to color screens on cell phones.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like