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Handset Vendors' Q2 Scorecard

Sarah Thomas

The second quarter was marked by some shakeups in the mobile hierarchy for the phone and tablet manufacturers.

Apple Inc. (Nasdaq: AAPL) overtook Nokia Corp. (NYSE: NOK) in smartphone shipments, although not overall handset sales. Samsung Corp. 's massive year-on-year growth earned it the No. 2 slot in handset sales, while legal troubles didn't stop High Tech Computer Corp. (HTC) (Taiwan: 2498) from achieving record growth.

On the flip side, delays in North America hurt both Motorola Mobility LLC and BlackBerry . And those vendors that lacked either a strong tablet or Android story, namely Sony Ericsson Mobile Communications and LG Electronics Inc. (London: LGLD; Korea: 6657.KS) , struggled the most.

Here's a snapshot of a few key metrics that illustrate how the top eight handset makers fared in the most recently reported quarter:

Table 1: Mobile Device Vendors Q2 Scorecard

Apple (Q3) Samsung Nokia LG
Handsets Shipped 20.34 million iPhones; 9.25 million iPads Did not report. (estimated 74 million) 88.5 million 24.8 million
Handset Sales $13.3 billion $11.08 billion �5.5 billion (US$7.8 billion) $3 billion
Average Selling Price iPad: $654 Up 10 percent Did not report. Did not report.
Most Notable Launch iPad 2 Galaxy Tab 10.1 & Nexus S N9 MeeGo phone Optimus 2X
Most Anticipated Launch iPhone 5 Stratosphere LTE for Verizon Wireless Sea Ray, the first Windows Phone smartphone LG Thrill 3D for AT&T
Total annual handsets unit sell-through* 6 percent 23 percent 29 percent 8 percent
*Pyramid Research's projected number of total handsets sold to end consumers by the end of 2011.

Table 2: Mobile Device Vendors Q2 Scorecard (cont.)
HTC Research In Motion (Q1 2012) Motorola Sony Ericsson
Handsets Shipped 12.1 million 13.2 million; 500,000 PlayBooks 11 million 7.6 million
Handset Sales NT$124.40 billion (US$4.3 billion) $3.8 billion $2.4 billion $1.68 billion
Average Selling Price $349 Did not report. $220 $221
Most Notable Launch EVO 3D & Sensation PlayBook tablet Droid X2 & 3 Xperia line
Most Anticipated Launch Vigor LTE & Puccini tablet QNX-based 'super-phones' LTE tablets Xperia Duo
Total annual handsets unit sell-through* 3 percent 3 percent 3 percent 2 percent
*Pyramid Research's projected number of total handsets sold to end consumers by the end of 2011.

For more
Check out the rest of our second-quarter earnings coverage below:

— Sarah Reedy, Senior Reporter, Light Reading Mobile

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User Rank: Light Beer
12/5/2012 | 4:56:59 PM
re: Handset Vendors' Q2 Scorecard

Next quarter, and especially the fourth quarter, I'd expect the vendors' LTE portfolios of smartphones and tabets to have a much bigger effect on sales.

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