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Growing ARPU

4:00 PM –- This just in… More prOn will soon be available for your mobile:

WAAT Media, the global leader in late night mobile entertainment, has signed a multi-year, exclusive agreement with Penthouse Media Group Inc. (PMGI), to distribute Penthouse content throughout North America, Latin America and Europe. Propositions will include editorial, photos, images, games, audio and video clips from the Penthouse library including Penthouse Forum and Penthouse Letters; as well as new programming designed specifically and exclusively for mobile distribution.

“Our agreement with WAAT will reinforce PMGI’s ongoing effort to deliver quality adult entertainment to mobile consumers worldwide,” says Mark Rudolph, President of Licensing for PMGI. “WAAT’s experience in adapting and distributing content to meet the wide diversity of technical and regulatory requirements, creating compelling consumer WAP, MobileTV and game propositions, will represent one of the Industry’s most significant launches to date.”

Adi McAbian, Managing Director of WAAT Media concurs, “It’s exciting to be an integral part of revitalizing the Penthouse brand on a global basis. Leveraging our platform, we will be launching over 50 premium mobile content sites on operator portals that include images, videos and games in 18 countries within the next 60 days.” “In addition, we are developing three mobile TV channels, numerous integrated Premium SMS campaigns for Penthouse publishing partners and a web-to-mobile program for Penthouse online and its affiliates.”

Penthouse currently publishes magazines in 12 countries, produces and licenses video programming for TV, Video-On-Demand, DVD and broadband distribution, operates www.penthouse.com; licenses products with a range of manufacturers and distributors, and licenses Penthouse boutiques. In addition, Penthouse Magazine comes to life in Penthouse Gentlemen’s Clubs across North America.

Now you can "just read the articles" wherever you may roam. How long before the first lawsuit involving mobile prOn on public transit? Hours? Seconds, maybe?

— Phil Harvey, News Editor, Light Reading

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