Fastweb, Sky Italia Strike Deal

MILAN -- Sky Italia and Fastweb have signed a commercial agreement that enables the combination of the Sky satellite TV offer with Fastweb's broadband internet and landline services, based on themost modern and cutting edge broadband network in Italy.

This offer is the answer to the growing simplification requirements of subscribers who want to rationalize and optimize their spending. For the first time, thanks to "Home Pack", consumers will have a simple and cost-effective way of equipping their homes with the most innovative and high quality services available on the

Italian market in terms of entertainment, connectivity and telephony with the added advantage of benefiting from a single bill that combines the Sky subscription with Fastweb's broadband internet and landline services.

All of this at a better price than the purchase of the single services, and with a dedicated and free-of-charge call center available for any kind of request. The agreement has a strategic and commercial value, because it enables both companies to offer high-quality services at an affordable price, and it aims at increasing the number of subscribers of both companies and atenhancing the value of the services they offer to their customers. In addition, the possibility of benefitting from two technologically cutting edge infrastructures, like those of Sky and Fastweb, will allow both companies to seize the opportunities that broadband offers and to start the development of services that aim at a greaterinteraction between television and the internet.

Laura Cioli, COO di Sky Italia, commented: "Sky and Fastweb have always offered very high quality services with maximum innovation to their customers. With this agreement they put together their best technologies, the most prized content and the most efficient services to create something unique on the Italian market, which creates value for the consumer and anticipates a trend of the market. Thus a cutting-edge offer that distinguishes itself for its simplicity, quality and affordability. A further example of our constant effort toinnovate and to cater to consumers' needs".

Alberto Calcagno, General Manager of Fastweb, commented: "I believe that this agreement is important because it offers a completely new product to Italian families: our two companies wanted to create a proposal that together satisfies the increasing need of simplification and quality to those who buy advanced telecommunication services. Home Pack allows a single choice, a single purchase, in order to access the two most advanced offers on the Italian market, matching the wealth of Sky's content with the excellence of Fastweb's technology".

Fastweb SpA (Milan: FWB)