This marks the end of an era for early mobile Internet services. I-mode is the mobile Internet service developed by NTT DoCoMo and launched in Japan in 1999.
O2 sent this statement to Light Reading:
- We will continue to support i-mode for the next 2 years. However, as part of a regular strategic review we will not launch any new i-mode handsets from July 2007. We will still sell existing i-mode handset models. The service has proven to be successful with rich content and high satisfaction amongst users. However, a limited range of devices has restricted its growth and we don’t see that changing. This environment is being supported by an increasing number of feature-rich devices and tariffs accessing richer content at faster speeds. I-mode is part of the evolution of the mobile Internet but not the end point. We will continue to manage and serve any existing UK i-mode customers until July 2009.
— Michelle Donegan, European i-Editor, Light Reading