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Ethernet equipment

BATM's Secret Slips Out

In an industry increasingly replete with news of multimillion dollar deals with unnamed customers and partners, it's nice to see some companies drop the odd hint about the identity of their secret bedfellows.

BATM Advanced Communications Ltd. (London: BVC), parent of Ethernet equipment vendor Telco Systems (BATM) did the honors today, albeit unwittingly. It issued a press release announcing an OEM deal with "a distinguished and very professional global supplier". (See BATM Signs OEM).

The identity of BATM's partner wasn't disclosed but the company also sent Light Reading the press release as a Word document, file name "foundery" (sic).

Could this possibly refer to Foundry Networks Inc. (Nasdaq: FDRY)? BATM's spokesperson declined to comment (after a period of, um, reflection). She went on to confirm that the company in this case wasn't the subject of a previous OEM deal with "one of the world’s leading telecom suppliers" announced last November. (See BATM Rises On Major Deal.)

Foundry hadn't responded to questions about its possible relationship with BATM at the time this article was published.

Still, news of the OEM deal was enough to push BATM's share price up by 1.25 pence, more than 4 percent, to 30.25 pence, a cool 50 percent higher than the 20 pence the stock commanded a year ago.

— Ray Le Maistre, International News Editor, Light Reading

dentistdrill 12/5/2012 | 4:00:43 AM
re: BATM's Secret Slips Out I believe Light Reading is telling the truth. The CEO already lost respect in the industry. didn't the company once say "we don't need new customers"
telco1158 12/5/2012 | 4:00:49 AM
re: BATM's Secret Slips Out Ray, if it helpsGǪ

A careful reading of the article shows you did your fudiciary duty to dig out the information from the source. Your "speculation" had basis, and was carefully worded. Nobody likes their secrets out in the open, but that is beside the point. The rest was just good old fashion journalism, something that seems to be lacking in other media these days.
Peter Heywood 12/5/2012 | 4:00:50 AM
re: BATM's Secret Slips Out Zvi Marom asked me to publish this:

"BATM/Telco Systems denies flatly sending Light Reading or any other magazine any press release regarding any supposedly deal with what Light Reading speculates is Foundry.

We do not confirm any such deal .

Zvi Marom

CEO"

Here's the facts without the careful wording:

* Light Reading received a press release from BATM's investor relations agency.

* The press release itself does not identify the OEM partner but its filename, 'foundery.doc', led us to ask whether it was Foundry.

* Ray contacted both BATM and Foundry to get a comment.
digits 12/5/2012 | 4:00:51 AM
re: BATM's Secret Slips Out Hello Zvi
For the record - I certainly did 'bother' to ask for an official response. I called your office and spoke to your secretary, who said you weren't available all day. Then I spoke to your PR rep, who responded as reported in the article.

As for the email, the detail is all in the article -- we received an email from BATM's PR representative, and as the story points out quite clearly, it had an attachment named 'foundery'.

Ray
ZviM 12/5/2012 | 4:00:51 AM
re: BATM's Secret Slips Out BATM/Telco Systems did not send Light Reading or any other magazine email/statement or any info on any supposed deal with Foundry System.
This is complete speculation Of Light Reading that did not bother to ask for any official response what so ever.
Zvi Marom -CEO BATM
light-headed 12/5/2012 | 4:00:54 AM
re: BATM's Secret Slips Out If it was really Foundry Networks wouldn't the file have been called Floundry.Doc?

;)
Upside_again 12/5/2012 | 4:00:55 AM
re: BATM's Secret Slips Out "She went on to confirm that the company in this case wasn't the subject of a previous OEM deal with "one of the worldGÇÖs leading telecom suppliers" announced last November."

Again, no names, no numbers, no co-announcements, why is this nonsense reported?
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