Vocel Adds to Board

NEW YORK -- VOCEL, creator of a revolutionary new mobile commerce and promotion platform, announces two high-profile changes to its Board of Directors as its trial with Midwest Wireless and Qualcomm’s new A-VB billing system shifts into full gear.

These changes reflect VOCEL’s broader strategic vision and rapid growth as operators, MVNO’s, software companies, handset manufacturers, and content owners express strong interest in VOCEL’s proprietary Interactive Commerce Accelerator (INCA), a technology platform that enables products such as ringtones, wallpapers and games to be sent directly to targeted, opted-in subscribers who can then complete a purchase with a simple, single touch. This new technology is designed to increase mobile revenues by encouraging the 90% of subscribers who never make a content purchase to conveniently sample hot new products and make an instant purchase.

Richard Sarnoff, President, Random House Ventures LLC, was elected as the non-executive Chairman of the Board of VOCEL. In 2005, Sarnoff led a financing round for VOCEL and has since served as a Board Director. For VOCEL, Sarnoff brings a wealth of leadership and experience in establishing media technology platforms, in navigating media and marketing partnerships, and in overseeing important media businesses and transactions.

William C. Weiss, Chairman & CEO, The Promar Group LLC, was elected as Vice Chairman of VOCEL’s Board of Directors. Weiss is a strategic thinker and experienced senior executive, who has been providing corporate leaders and investors with counsel and execution assistance for more than 30 years. His work has been in diverse geographies including Asia, Europe, the Middle East and North America. Among those he has worked with include Discovery Communications, Ericsson, GE, IBM, Qualcomm, Toshiba and others.

Carl Washburn, VOCEL’s CEO and Founder, said “This is a very exciting time for VOCEL and its growing business, and these enhancements to our Board of Directors position us for the even greater success ahead. Richard Sarnoff and William Weiss have both played instrumental roles in charting the company’s vision and direction, and we are honored to announce their new positions on the Board.”

VOCEL