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Microsoft tries to fill big gaps in broadband mapsMicrosoft tries to fill big gaps in broadband maps

FCC critic Microsoft says its 'Digital Equity Data Dashboard,' a tool that aggregates data from multiple sources, is an accurate, neighborhood-by-neighborhood view of broadband availability and 'digital equity.'

Jeff Baumgartner

July 15, 2022

4 Min Read
Microsoft tries to fill big gaps in broadband maps

Microsoft, an outspoken critic of the FCC's broadband mapping efforts, has struck out on its own, releasing a new tool that, it claims, provides a more accurate assessment of broadband service availability and a broader view of "digital equity."

Microsoft's newly-released Digital Equity Data Dashboard provides a "better understanding of the economic opportunity gaps in towns, cities and neighborhoods across the United States," Vickie Robinson, GM of Microsoft's Airband initiative, claimed in this blog post.

Microsoft's dashboard emerges on the scene as the FCC moves ahead with a plan to deliver a new, more accurate broadband map by this fall.

Microsoft's tool, developed by Juan Lavista, the company's chief data officer, and the Microsoft AI for Good Lab, is an amalgamation of sorts. Not simply another one-off, the tool aggregates public data from multiple sources – the Census Bureau, Federal Communications Commission and Broadband Now, along with Microsoft's own Broadband Usage Data.

The dashboard, the company says, uses a census tract-by-census tract approach to examine 20 different indicators of "digital equity," including broadband access, usage, education and poverty rates, to help pinpoint access to affordable broadband services, broadband-capable devices as well as access to digital skills/education.

"[I]t's clear we can no longer just consider the immediate lens of broadband availability as a major indicator of opportunity," Robinson stressed.

Figure 2: Microsoft claims it's new dashboard delivers a more accurate, neighborhood-by-neighborhood view of broadband access and overall 'digital equity.' (Source: Microsoft) Click here for a larger version of this image. Microsoft claims it's new dashboard delivers a more accurate, neighborhood-by-neighborhood view of broadband access and overall 'digital equity.'
(Source: Microsoft)
Click here for a larger version of this image.

Microsoft's tool also surfaces as billions in federal funds are being released to bring broadband to unserved and underserved areas, initiatives that likewise arrive amid a pandemic that has only amplified the need for consumers across the country to have access to affordable, quality connections.

Microsoft has some skin in the game, as its Airband initiative focuses on using "white spaces" (unlicensed spectrum in unoccupied areas in the TV band) to deliver Internet connectivity, an angle it's taking to address access in rural areas. The National Association of Broadcasters (NAB) is among the critics of the size and scope of Microsoft's efforts, calling Airband a bunch of "hot air" given its current lack of scale.

The number of US homes and businesses unserved or underserved by broadband could be as high as 25 million:


Assist to policymakers

Robinson noted that Microsoft's neighborhood-by-neighborhood dashboard supplies "a resource to assist policymakers in identifying key places and communities within their state so they can direct funding and programmatic investments … By analyzing and illustrating the data at this deep level, lawmakers can now better identify where to focus time and resources to close these inequity gaps."

Microsoft also contends that its approach resolves significant discrepancies in broadband service availability data. By way of example, Microsoft notes that the FCC claims that just 0.4% of households in Ferry County, Washington, lack access to broadband, yet Microsoft's dashboard shows that a vast majority (97%) of the county aren't using the Internet at "broadband speeds" (the FCC currently defines broadband as 25 Mbit/s down by 3 Mbit/s up).

Regarding devices, Microsoft contends that its data in that area shows that more than a third of homes don't have a desktop or laptop to use what Internet connectivity is available to them.

Microsoft says the dashboard is also useful in gathering similar data in cities, noting that it's working with fixed wireless specialist Starry on ways to provide affordable broadband in Los Angeles County.

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— Jeff Baumgartner, Senior Editor, Light Reading

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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