Swisscom Unveils TV Apps

BERNE, Switzerland -- On 21 November, Swisscom TV will be adding a range of new functions. Specially developed TV apps, a more user-friendly video on demand service as well as the option of viewing images from your PC on the television are set to make the television experience even more exciting. Swisscom is also offering attractive introductory packages for new digital television customers from 21 November. And Swisscom TV air easy, the free, advertising-financed TV channel, is available now.

Today, apps are among the basic features of any smartphone. From 21 November, Swisscom is bringing these handy little applications to television. The apps, which have been specially designed for Swisscom TV, include a weather forecasting service, news, VOD (video on demand) and TV and sport tips. Photos can also be viewed on the television using one of the Swisscom TV apps. To do so, you can either access a personal Flickr, Picasa or Facebook profile or set up a wireless connection to your PC.

Swisscom TV's Teleclub on Demand offering has been expanded since its launch five years ago from 500 titles available on demand to more than 5,000 today. Features such as ease of use and search functions play a key role with such a wide selection of films available. Swisscom is therefore upgrading its VoD store with the addition of a new navigation, a "highlights" category and a reservation function. These new functions will be rolled out gradually and will be available for all customers by early December.

Swisscom AG (NYSE: SCM)