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Sensio Unwraps 3D VoD Service in US

Mari Silbey
4/29/2013

After a series of delays, Sensio Technologies launched its on-demand 3DTV service, 3DGO!, on Monday in the U.S. Calling it "the world's first and only dedicated 3D transactional VoD service," Sensio is hinting that 3DGO! will soon work on multiple television platforms supporting Sensio Hi-Fi 3D technology. At launch, however, the service is only available on Vizio Inc. Smart TVs with Theatre 3D. The service requires an app download from the Yahoo Connected TV store along with a 3DGO! account. Over the last year, Sensio has announced several 3D licensing deals for 3DGO! Content partners include Walt Disney Co., Paramount Pictures Corp., Starz Entertainment LLC, Big Picture Digital Productions, and National Geographic Cinema Ventures. The service offers more than 40 titles ranging in price from US$5.99 to $7.99 for a 24-hour rental. Many consumer electronics manufacturers and service providers are still pushing 3D technology, but adoption remains lackluster. At the end of 2012, Leichtman Research Group Inc. (LRG) found that only 6 percent of U.S. homes have a 3D-capable TV, and 41 percent of those households never watch any 3D content. (See Dish Unveils Its HD-DVR Sling Shot.) Home Box Office Inc. (HBO) CTO Bob Zitter also expressed skepticism over the technology recently, suggesting that "3D with glasses is dead." — Mari Silbey, Special to Light Reading Cable

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Edward Wolcott
Edward Wolcott
5/3/2013 | 6:51:09 PM
re: Sensio Unwraps 3D VoD Service in US
Yes, I've used the Yabazam app on my LG TV. The stream quality is very similar to what I get with Netflix - quite good and no buffering. Yeah, Yabazam could use some more premium content, but I'm sure they'll get there.

3DGo doesn't seem to be doing anything unique...many of their titles have been available on Vudu for 3D rental for almost 2 years, and Netflix is also offering most of those movies in 3D to users in select areas. But I guess giving consumers more options is a good thing.
CharlieeB
CharlieeB
5/2/2013 | 1:29:41 AM
re: Sensio Unwraps 3D VoD Service in US
I see your point. I guess it depends on how you define "first". Sensio actually announced their 3DGO service over a year ago, but it took until now for Vizio to officially launch it on their TVs.

Have you used Yabazam? I have no idea what the picture quality is like, but their selection looks absolutely brutal. Sensio's 3DGO has the support of Disney and Paramount Studios, among others, which has given them a pretty good list of titles at launch.
Edward Wolcott
Edward Wolcott
5/2/2013 | 1:15:25 AM
re: Sensio Unwraps 3D VoD Service in US
Funny how they as a public company can say "world's first and only dedicated 3D TVOD service" considering that another public company, DDD Group, has had the dedicated 3D TVOD service, Yabazam, running in 16 countries on LG and Samsung platforms since late 2012. Shouldn't someone proofread Sensio's releases for accuracy?
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