Digital Rapids Joins MSFT

MARKHAM, Ontario -- Digital Rapids -- a leading developer of scalable solutions for media ingest, encoding, transcoding, protection, streaming and delivery -- announced today that the company has joined the Microsoft Silverlight Partner Initiative. Digital Rapids also announced immediate support for Microsoft Silverlight in Digital Rapids' award-winning encoding, transcoding and streaming solutions.

The Silverlight cross-browser, cross-platform plug-in is designed to deliver a new level of rich media experiences and interactive applications on the web. With a media foundation compatible with the SMPTE VC-1 video compression format, Silverlight extends the reach of VC-1 and Microsoft Windows Media Video-based content with robust interactive experiences viewable across multiple operating systems. Through the advanced publishing capabilities of the Digital Rapids Stream software, Digital Rapids encoding, transcoding and streaming solutions -- including StreamZ and StreamZHD media encoding servers, DRC-Stream board-and-software bundles and Digital Rapids Transcode Manager distributed media transcoding software -- support automated publishing of media content into customized Silverlight templates.

"Support for Microsoft Silverlight in our solutions enables powerful and efficient workflow automation from ingest through encoding and publishing to the Web," said Mike Nann, Director of Marketing/Communications at Digital Rapids Corporation. "Silverlight support is a key evolution of our long-standing VC-1 and Windows Media support, and being a part of the Silverlight Partner Initiative will provide us with numerous benefits as we continue to add new Silverlight-related features based on the needs of our customers."

Digital Rapids Corp.