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November 23, 2020
T-Mobile has kicked off a holiday promotion for its TVision service that will temporarily combine its entertainment-focused "Vibe" bundle of 30-plus channels with its larger (and more expensive) "Live" packages that mix in an array of news and sports programming.
Figure 1: The new TVision streaming service launched exclusively to T-Mobile postpaid mobile subscribers on November 1. T-Mobile, which will soon extend the new OTT-TV service to legacy Sprint subs, has plans to make TVision available to prepaid mobile customers and non-T-Mobile customers sometime in 2021.
(Image source: T-Mobile)
T-Mobile's holiday promo also happens to enter the picture as the company fields complaints from major programmers such as Discovery Communications and NBCUniversal that the way TVision is structured violates the terms of their carriage agreements. Discovery is particularly rankled about how its flagship networks are included in the $10 per month TVision Vibe package but aren't featured in the TVision Live packages.
T-Mobile has held that TVision complies with its programming contracts, though CEO Mike Sievert recently said the company remains "open-minded" about TVision's programming situation and could make alterations, if necessary.
Still, fusing TVision Vibe's lineup with TVision Live, which starts at $40 per month, might help to clear up the programmers' issue. However, it's not clear how long this promotion will last or whether it will morph into a more permanent offering.
T-Mobile's "Holideals" promo merely states that the special TVision offer that combines Vibe with Live packages will be available for a "limited time." A T-Mobile official confirmed that the company is not disclosing the end date for the holiday offer.
T-Mobile's revamped TVision streaming service launched on November 1 exclusively to its postpaid mobile customers, followed by access to legacy Sprint customers. T-Mobile plans to launch TVision to prepaid mobile customers and non-T-Mobile customers sometime in 2021. T-Mobile will shut down TVision Home – the big bundle pay-TV service originally developed by Denver-based Layer3 TV – on December 30, 2020.
— Jeff Baumgartner, Senior Editor, Light Reading
Senior Editor, Light Reading
Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.
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