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Slideshow: How Does Cable Use Social Media?

<i>Light Reading Cable</i> breaks down the cable industry's responses to the 2012 social media survey to find out where it goes to socialize

Sarah Thomas

August 16, 2012

In Light Reading's 2012 Social Media Report, 900 professionals in the telecom industry weighed in about their social media usage, but today we're breaking out one industry in particular: cable.

As providers of television, broadband, entertainment and other consumer-facing content, this group is particularly active on social media. As a whole, they tended to favor Facebook more than their peers, but agreed that LinkedIn Corp. was most valuable for its business utility.

Light Reading's 2012 Social Media Report is available for registered users, but the cable responses are broken out in the charts that follow with no site registration required.

Click the image below to begin a slideshow of the cable results, and navigate using the buttons above each image:



For more


  • Slideshow: Service Providers & Social Media

  • LR Presents 2012 Social Networking Survey Results

  • Smooth Social Operators

  • Mobile Ads Rack Up Cash, Social Status

  • Socializing CRM



— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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