Overture Rebrands Itself
Overture refines brand, emphasizing qualities that helped it achieve its current market leading position
February 7, 2012
RESEARCH TRIANGLE PARK, N.C. -- Overture, the preferred Carrier Ethernet edge and aggregation partner for service providers and network operators worldwide, today announced the launch of its rebranding initiative. The developer and manufacturer of Carrier Ethernet solutions is unveiling an updated logo and value proposition, simplified product naming and new Overture blog on its updated website. The public announcement of the company’s new brand completes the integration of Hatteras Networks into a single, unified Overture.
“We are pleased to introduce the new Overture. What you see re-affirms our commitment to deliver on the promise of Carrier Ethernet. Our products and solutions provide our customers with an entrance to a smarter network—one that’s more powerful and more creative,” said Jeff Reedy, CEO. “We’re putting all of our energy behind this branding effort to ensure our customers get to know us better.”
Overture Networks Inc.
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