RIM could find reds under the LEDs as it launches in China.

Dan Jones, Mobile Editor

April 12, 2006

1 Min Read
Got Copyright, Comrade?

4:05 PM -- There's an amusing twist to this serious story about BlackBerry entering a new market.

Just as RIM puts the finishing touches to its long-delayed debut in mainland China, native operator China Unicom Ltd. (NYSE: CHU) is launching a rival device that it is calling the RedBerry!

"The RedBerry name extends the vivid name of BlackBerry that people are already familiar with, and it also combines the new red symbol of China Unicom," the operator says, according to the Globe and Mail report.

I wonder if this means that RIM will have to get its smart court clothes out of the closet again?

Dan Jones, Site Editor, Unstrung

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like