Bright House Deploys NetCracker CRM Solution

Seeks to enhance the customer experience and deliver greater personalization.

February 8, 2016

1 Min Read

WALTHAM, Mass. -- NetCracker Technology announced today that Bright House Networks has deployed NetCracker's eCommerce and CRM solutions to enhance the customer experience and deliver greater personalization through more effective and automated customer engagements.

As the sixth-largest cable MSO in the United States, Bright House Networks is providing simplicity and personalization with an eCommerce platform that enhances the ability for customers to self-manage their service requirements without the involvement of a customer support representative (CSR).

Bright House Networks provides digital TV, high-speed data, Ethernet and voice services to residential and commercial customers. By implementing a sophisticated CRM system fit for its small and medium business (SMB) customers, Bright House Networks' enhanced sales force automation, established a single view of incoming leads and opportunities and streamlined the sales and order fulfillment process to maximize efficiency and customer experience.

Netcracker Technology Corp.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like