America Has a Fat ARPU

3G takeup means the US now leads the world in average data revenues

Dan Jones, Mobile Editor

October 22, 2007

1 Min Read
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3:45 PM -- Subscribers in North America generated the highest monthly ARPU (average revenue per user) from mobile data services worldwide, at $8.90 in the second quarter, according to a new report from Informa Telecoms & Media .

Surprised? Me too, to a degree, I would have expected Japan, or maybe one of the Western European countries, to lead in data averages. Informa attributes the growth to a "near three-fold increase" in 3G users year-on-year, rapid growth in text messaging, and subscriptions to "all-you-can-eat" data packages.

Total data revenues for North America amounted to $6.97 billion in the second quarter, a 66 percent year-on-year increase. Total data revenues in Western Europe rose 35.6 percent year-on-year.

Part of this data boom could be due to the fact that the U.S. has more room to grow with data. Japan, South Korea, and most of Europe all had 3G networks in place before North America.

Nonetheless, it's good news for the major carriers as we hit third-quarter earnings season. It will be interesting to see whether the hype of the moment -- the iPhone -- factors into data growth for the third quarter, with more than 1 million units sold this summer.

— Dan Jones, Site Editor, Unstrung

About the Author

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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