Yipes! I'm ConfusedYipes! I'm Confused
Fun with robot PR
June 20, 2006
12:10 PM -- Here's more proof that I'm an idiot.
I see a pitch like the one below and I honestly don't know what the PR firm is talking about. I gather their client is Yipes Enterprise Services Inc. I understand there's a partnership. Then I lapse into a coma and wake up hours later with keyboard imprints in my forehead. Check it out:
The release announces Yipes’ partnership with the Securities Industry Automation Corporation (SIAC) – the technology subsidiary of NYSE Group and AMEX with responsibility for the exchanges' computers and communications networks – to provide Extranet connectivity to SIAC’s Secure Financial Transaction Infrastructure (SFTI), which is responsible for disseminating critical market data worldwide and provides redundant, secure and reliable connectivity to NYSE Group, American Stock Exchange, National Market Systems (CT/CQS), OPRA and Shared Data Center (SDCAN) services.
Is anyone else following that? Are these things being written by machines or people -- living beings who actually who read our site?
— Phil Harvey, Confused Editor, Light Reading
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