Yipes! I'm Confused

Fun with robot PR

Phil Harvey, Editor-in-Chief

June 20, 2006

1 Min Read
Yipes! I'm Confused

12:10 PM -- Here's more proof that I'm an idiot.

I see a pitch like the one below and I honestly don't know what the PR firm is talking about. I gather their client is Yipes Enterprise Services Inc. I understand there's a partnership. Then I lapse into a coma and wake up hours later with keyboard imprints in my forehead. Check it out:

The release announces Yipes’ partnership with the Securities Industry Automation Corporation (SIAC) – the technology subsidiary of NYSE Group and AMEX with responsibility for the exchanges' computers and communications networks – to provide Extranet connectivity to SIAC’s Secure Financial Transaction Infrastructure (SFTI), which is responsible for disseminating critical market data worldwide and provides redundant, secure and reliable connectivity to NYSE Group, American Stock Exchange, National Market Systems (CT/CQS), OPRA and Shared Data Center (SDCAN) services.

Is anyone else following that? Are these things being written by machines or people -- living beings who actually who read our site?

— Phil Harvey, Confused Editor, Light Reading

About the Author(s)

Phil Harvey

Editor-in-Chief, Light Reading

Phil Harvey has been a Light Reading writer and editor for more than 18 years combined. He began his second tour as the site's chief editor in April 2020.

His interest in speed and scale means he often covers optical networking and the foundational technologies powering the modern Internet.

Harvey covered networking, Internet infrastructure and dot-com mania in the late 90s for Silicon Valley magazines like UPSIDE and Red Herring before joining Light Reading (for the first time) in late 2000.

After moving to the Republic of Texas, Harvey spent eight years as a contributing tech writer for D CEO magazine, producing columns about tech advances in everything from supercomputing to cellphone recycling.

Harvey is an avid photographer and camera collector – if you accept that compulsive shopping and "collecting" are the same.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like