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Yipes! I'm ConfusedYipes! I'm Confused

Fun with robot PR

Phil Harvey

June 20, 2006

1 Min Read
Yipes! I'm Confused

12:10 PM -- Here's more proof that I'm an idiot.

I see a pitch like the one below and I honestly don't know what the PR firm is talking about. I gather their client is Yipes Enterprise Services Inc. I understand there's a partnership. Then I lapse into a coma and wake up hours later with keyboard imprints in my forehead. Check it out:

The release announces Yipes’ partnership with the Securities Industry Automation Corporation (SIAC) – the technology subsidiary of NYSE Group and AMEX with responsibility for the exchanges' computers and communications networks – to provide Extranet connectivity to SIAC’s Secure Financial Transaction Infrastructure (SFTI), which is responsible for disseminating critical market data worldwide and provides redundant, secure and reliable connectivity to NYSE Group, American Stock Exchange, National Market Systems (CT/CQS), OPRA and Shared Data Center (SDCAN) services.

Is anyone else following that? Are these things being written by machines or people -- living beings who actually who read our site?

— Phil Harvey, Confused Editor, Light Reading

About the Author(s)

Phil Harvey

Editor-in-Chief, Light Reading

Phil Harvey is the Editor-in-Chief of Light Reading. He (barely) manages editorial operations and news coverage for the Light Reading network's digital properties, including Light Reading, The 5G Exchange, Connecting Africa, Telecoms.com and Broadband World News.

Phil rejoined Light Reading in 2018; he's been a member of the LR editorial staff for a combined 15 years. In between stints at Light Reading, he was the news editor at CRN and, before that, the communications director at Metaswitch Networks. During the late 90s, Phil covered networking and telecom in Silicon Valley as a staff writer at Upside (R.I.P.) and (the original) Red Herring magazine.

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