Unstrung Closes Loop

Unstrung has integrated integrated the content, bloggers, and readership from CMP Media's Mobility Loop

March 31, 2006

3 Min Read

NEW YORK, March 31, 2006Light Reading's Unstrung (www.unstrung.com), the leading online enterprise wireless publication, today integrated the content, bloggers, and readership of CMP Media's recently acquired Mobility Loop (www.mobilityloop.com).

Unstrung is pleased to welcome three new contributors as part of the integration:

  • Craig Mathias, a principal with Farpoint Group

  • Peter Rysavy, president of Rysavy Research

  • Tim Scannell, founder of Shoreline Research

These respected wireless industry veterans will be adding their views of enterprise wireless developments as regular bloggers on Unstrung, as well as taking an active part in discussions on the site's message boards.

Augmented with editorial content and columns from Mobility Loop, Unstrung focuses on key issues of enterprise wireless networking and mobility for IT professionals – living up to its tagline, "Mobilizing the Enterprise." In contrast to other wireless-industry publications, Unstrung delivers independent and original content and breaking news on a daily basis, along with regularly updated gear reviews, case studies, interviews, polls, and directories.

Unstrung's team of three full-time editors is led by Terry Sweeney, Editor in Chief. Richard Martin works as Senior Editor; Dan Jones is Site Editor. Together, they have more than 50 years' experience in technology journalism.

"The combination of Unstrung and Mobility Loop cements our position as the enterprise wireless publication with the most highly qualified readership in the industry," said Editor in Chief Sweeney. "Combined, these two dynamic publications represent a key step in taking the highly successful business-to-business publishing model established by Light Reading's publications to the next level within CMP Media."

The Unstrung brand extends to a range of additional publications, services, and events, including:

  • Customized Webinars: These hour-long online events will explicate specific technology solutions to a qualified audience of IT professionals.

  • Unstrung Insider: The subscription research service, affiliated with Heavy Reading (www.heavyreading.com), continues to cover key wireless networking issues in depth every month.

  • Unstrung Enterprise Insider: This bimonthly research service, also affiliated with Heavy Reading, focuses specifically on how enterprises deploy and manage mobility-enabling products and services.

  • Unstrung TV: A broadcast-quality broadband video service offering enterprise users entertaining and educational programming on critical business and technology issues.

Unstrung continues to be the destination for the latest news and analysis on everything from wireless LANs to mobile applications, broadband wireless networks, RFID, and beyond. Based on previous averages, the Unstrung site now attracts 390,000 monthly page views and 102,000 unique monthly visitors. The site also features an opt-in newsletter incorporating more than 47,000 subscribers.


Amy Averbook
Director of Marketing
Light Reading Inc.
Phone: 212-925-0020
Fax: 917-591-6672

About Unstrung
Originally launched as part of Light Reading in February 2002, Unstrung (www.unstrung.com) addresses the need for clear, concise information and analysis about the exploding field of enterprise wireless networking. The new Unstrung's mission is to meet and exceed IT users' growing need for information about enterprise wireless networking and mobile data initiatives.

About Light Reading
Light Reading Inc., a wholly owned subsidiary of CMP Media, is a B-to-B network information provider. Light Reading publishes www.lightreading.com, the leading global content site for the telecom industry; www.byteandswitch.com, a storage networking site; and www.unstrung.com, dedicated to wireless networking. Light Reading is also affiliated with www.heavyreading.com, a market research site for quantitative analysis of telecom technology to carriers, service providers, and vendors.

About CMP Media
Through its market-leading portfolio of trusted information brands in the technology, healthcare, and lifestyles industries, CMP Media (www.cmp.com) has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight, and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (www.unitedbusinessmedia.com), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

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