Too Sexy for the App StoreToo Sexy for the App Store
10:15 AM Apple has begun booting applications with 'overtly sexual' content
February 19, 2010
10:15 AM -- Apple Inc. (Nasdaq: AAPL) has begun removing applications with "overtly sexual" content from its App Store, according to reports.
As the Silicon Alley Insider notes, several of the raunchier apps in the App Store have recently vanished. And Jon Atherton, the fine gentleman behind an app called "Wobble iBoobs," contacted TechCrunch after receiving this note from Apple:
The App Store continues to evolve, and as such, we are constantly refining our guidelines. Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately.
We have decided to remove any overtly sexual content from the App Store, which includes your application.
Thank you for your understanding in this matter. If you believe you can make the necessary changes so that Wobble iBoobs (Premium Uncensored) complies with our recent changes, we encourage you to do so and resubmit for review.
Sincerely, iPhone App Review
[Ed. note: There's something very strange about the phrase "Wobble iBoobs (Premium Uncensored)" being used in the context of a formal business letter.]
Of course, there's no word yet on just how sexy an app has to be in order to be too sexy for the App Store. As both TechCrunch and the Insider reported, there are still many apps containing sexual content available there at the moment.
In other news:
CBS Corp. (NYSE: CBS) CEO Les Moonves has said that the network will cut the price of some of its shows on iTunes from $1.99 to 99 cents. Though sources close to Moonves stressed to AllThingsD's Peter Kafka that this change will only apply to some shows, this may still be a victory for Apple, which has been trying to persuade networks to lower the costs of TV shows.
We all know how Steve Jobs feels about Adobe Systems Inc. (Nasdaq: ADBE) Flash. But according to reports, he really let loose on it in his presentation to The Wall Street Journal, comparing it to other obsolete technology, such as the floppy disk.
— Erin Barker, Digital Content Reporter, Cable Digital News
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