Photos From Qualcomm's Uplinq Conference

Qualcomm Inc. (Nasdaq: QCOM) used its annual Brew conference, renamed Uplinq , last week in San Diego to put the full-court press on developers, showing them how the Brew Mobile Platform isn’t the Brew they once knew.

The silicon giant celebrated its 25th anniversary at the conference and, with a show of wireless operator support, extolled the benefits of Brew, Snapdragon, FLO TV, Gobi, and handsets other than smartphones.

Here’s our snapshot view of the new Brew. To view the slides, click on the first pic and navigate using the arrows. [Ed. Note: Watch to the tune of Train’s "Hey Soul Sister" to get the full effect.]



See the rest of Light Reading Mobile’s Uplinq coverage here:

— Sarah Reedy, Senior Reporter, Light Reading Mobile

Where Mobile Links UpQualcomm had a modest tradeshow floor but several large prizes to lure developers away from Android and Apple.Hog HeavenOne lucky developer won a Harley Davidson. Lessons not included.M-I-C-K-E-YDisney's digital marketing director, Tom Aronson, shows off a UIEvolution-built Brew app that lets parkgoers track down Mickey.HTC v. FIFAHTC hoped soccer ball freebies were enough to make up for missing the World Cup.Qualcomm Augments Reality Qualcomm showed off the benefits of 3D games and augmented reality at its booth.Sprint Hearts BrewSprint's Matthew Oommen showed off the carrier's smartphones that you can "hold any way you want."The Brew TrainTrain entertained Uplinq attendees after the conference but failed to incorporate "Brew MP" into any of its lyrics.Paul & MeQualcomm CEO Dr. Paul Jacobs and I started the Train mosh pit up in the front row. He knew every word.