AIS selects Nokia Siemens Networks to enable strategic service delivery

December 17, 2007

2 Min Read

BANGKOK, Thailand -- Leading Thai mobile operator, AIS, has selected Nokia Siemens Networks to provide a Service Delivery Platform solution, based upon leading technology from jNetX, one of its key technology partners. The solution provides a cost-effective means of creating new services on both circuit-switched and packet-switched networks. The use of common industry standards and advanced application development tools empowers AIS’s Service Creation team to greatly reduce the time it had previously taken to launch new services.

AIS is the market leader in wireless services in Thailand, with over 23 million subscribers, and a market share of close to 50%. Regarded as the most innovative operator in this market, AIS wanted a flexible platform to more easily and quickly build new services, while being able to control and predict costs for each service. In order to achieve this, the solution needed to enable converged voice data services across both legacy circuit-switched and also next generation IP-based networks.

Using the significant experience of Nokia Siemens Networks in planning and deploying Service Delivery Platforms, together with technology from jNetX, AIS is now able to create and launch new services quickly and cost effectively, and leverage both mature circuit switched technology and next generation IP-based technology. The platform will enable AIS to develop new multimedia, multi-network call handling services (e.g. personalized call screening and ring-back, and enterprise centrex) on the same platform, re-using both software and hardware assets in order to save time and money.

“AIS’s business goals of reducing time to market while controlling costs of service development and maintenance are key to increasing our lead in the Thai market. NSN’s jNetX-based solution enables swifter and more sustainable service creation based upon industry standards and best-in-class processes,” said Khun Arpattra Sringkarrinkul, EVP - Solutions, AIS.

Advanced Info Service plc (AIS)

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