MLB Selects Swarmcast

Largest implementation of live Internet TV powered by Swarmcast’s Autobahn platform

April 28, 2008

1 Min Read

MINNEAPOLIS and NEW YORK -- Swarmcast’s Autobahn™ Platform will power all 2008 regular season games delivered live over the Internet on’s MLB.TV in high-quality at 1.2 Mbps. With tens of millions of monthly unique users to, 2,430 games and over 10,000 hours of live baseball being delivered over the 2008 season, this is the largest live streaming implementation of Internet TV in the world.

Built on Swarmcast’s patented multi-source streaming technology, the Autobahn Platform offers an unparalleled level of quality, reliability and scalability compared to existing solutions, where viewers experience rebuffering and other interruptions in service that undermine the overall user experience of online video. By blending multiple CDNs together, the Autobahn Platform bypasses limitations inherent to traditional streaming, ensuring that each viewer is watching video at the highest available bandwidth for their individual connection. On Opening Day, MLB.TV and Swarmcast delivered over 1.7 million live game streams, an unprecedented level of traffic that shattered previous opening day viewing records.

“We started streaming live games in 2002. Up until that point, there wasn’t a precedent for what we were trying to accomplish and offer through our service. No one had attempted to make this much high-quality content available to an audience this large simultaneously,” said Joe Choti, Chief Technology Officer, “Existing streaming technologies did not have the level of scalability we required and we realized that in order to grow our audience and improve video quality we needed a fundamentally different approach to streaming. Swarmcast presents the only method of delivering high-quality live streaming to hundreds of millions of viewers with the reliability that enables us to grow a business around the Internet as a distribution channel.”

Swarmcast Inc.

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