Flingo receives new strategic investment from Mark Cuban and Gary Lauder

May 2, 2012

2 Min Read

SAN FRANCISCO -- Flingo, the largest publisher of Smart TV apps, announced today that it has received funding from entrepreneur Mark Cuban, founder of Broadcast.com, chairman of HDNet, and owner of the Dallas Mavericks, Landmark Theatres, and Magnolia Pictures. Cuban and Gary Lauder, managing director of Lauder Partners LLC, lead the additional investment to bring Flingo’s Series A funding total to $8 million. In February, the company announced that August Capital led a $7 million Series A financing. Available on over 8.5 million screens, in 118 countries worldwide, Flingo’s Smart TV software is the only technology that provides a social experience integrated with broadcast content both on the TV and second screens such as tablets, laptops and smartphones.

While many startups appear on ABC’s reality TV show, Shark Tank, to seek an investment from Mark Cuban, the circumstances leading to the Flingo investment were no less exciting. He discovered Flingo at CES 2012 when he saw a crowd in the Flingo booth watching a demonstration of its SyncApps technology, which enables viewers to share what they’re watching with friends and followers on social networks directly from the TV. Seeing SyncApps, and soon understanding the company’s vision to enhance linear programming, Cuban and Flingo’s CEO Ashwin Navin quickly determined a path for Cuban to invest. Unlike other Smart TV initiatives that attach a keyboard and mouse to the TV like a PC, Flingo treats broadcast TV as a platform. In regards to his decision to invest, Cuban said, “I’m excited to be part of the Flingo experience. I truly believe the future of TV is TV and Flingo will be one of the companies out front.”

Flingo’s SyncApps platform brings contextually relevant content directly to the viewer's TV, laptop, tablet or smart phone while watching live TV. Viewers are just one-click away from instantly sharing their favorite moments with friends or easily participating in the conversation happening on Twitter and Facebook about their favorite shows. This is enabled by Flingo’s core technology in algorithmic content detection, which identifies hundreds of channels of live television content that are being analyzed in Flingo data centers across the country.

Free Stream Media Corp.

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