Itiva Extends Deal

Itiva Networks and Turner Sports introduce new interactive archive on

April 18, 2008

2 Min Read

PALO ALTO, Calif. -- Itiva Networks and Turner Sports today announced a new feature on the Emmy(R) award-nominated TrackPass RaceView application that will allow viewers to experience 2008 NASCAR Sprint Cup Series races after the event. The new function will be available exclusively on NASCAR's official web site NASCAR.COM and delivered using Itiva's Content Delivery Network.

TrackPass RaceView, a 3-D real-time sports visualization application powered by Sportvision, is one of the top live sports subscription products on the Internet today and available only on NASCAR.COM. Now entering its second season, it allows racing fans the ultimate way to follow their favorite NASCAR driver alongside the race broadcast. Starting with the 50th Daytona 500 race in the 2008 season, Turner Sports and Itiva enhanced TrackPass RaceView with the ability to combine live event delivery with pause and rewind capabilities so that fans can back up to any moment of the race and change points of view or replay the action. This includes the ability to rewind up to 43 different race driver audio channels.

Now Itiva and Turner Sports have introduced the ability to preserve all the interactive excitement of the live race for viewers after the live event. Users after the race will still be able to move back and forth in time, changing their 3-D visual viewpoint of the race and selecting from the up to 43 race driver/pit crew audio channels and instrumentation such as throttle, brake and RPM data for each car throughout the race.

Itiva Networks was selected by Turner Sports, a division of Turner Broadcasting that operates NASCAR.COM, for its unique ability to simultaneously deliver multiple synchronized and seekable live streams to power its immersive viewer experience for mass audiences. "Turner Sports continues to lead the way in defining the future of sports entertainment," said Robert Arn, President of Itiva Networks. "We're proud to be partners in that quest."

"Turner Sports is committed to putting NASCAR fans in the driver's seat of their race experience," said Lenny Daniels, senior vice president of production and new media, Turner Sports. "The Itiva rewind capability enables fans to experience exciting moments during a live race from different perspectives. Now they can extend the full interactive control after the race is finished and access a full library of races to track and compare their favorite drivers throughout the season."

Itiva Networks

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