Coupon Clipper UpdateCoupon Clipper Update
With the DTV transition just two months away, roughly three fourths of homes that rely on rabbit ears have requested box coupons
December 19, 2008
11:35 AM -- With about two months to go before full-power TV broadcasters make the transition to digital on February 17, roughly 76 percent of households that rely on over-the-air video signals have requested government-issued coupons that are good toward the purchase of digital-to-analog converter boxes.
The National Telecommunications and Information Administration (NTIA) , the organization that heads up the program, reported that about 11 million homes that still rely on good ol’ rabbit ears have requested the $40 coupons. About 14.3 million U.S. homes use antennas to obtain their video signals, according to Nielsen data.
So far, 22 million households (obviously a figure that includes many homes that have secondary sets not connected to a cable, satellite, or telco TV services) have requested more than 41 million coupons. Nearly 17 million coupons, each worth $40 toward converter box purchases, have been redeemed, the NTIA said.
— Jeff Baumgartner, Site Editor, Cable Digital News
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