BANGALORE, India -- Subex Azure Ltd, a leading vendor of revenue maximization solutions for telecom operators, today announced that it is to deploy revenue assurance and fraud management systems for CellC, a leading mobile operator in South Africa.

The South African mobile telecommunications market is the largest in the African continent with close to 30 million mobile phone owners (1).

Since its inception in 2001, CellC has grown rapidly and as it continues to rollout new products and services, it needed effective systems to ensure it was protecting profits and maximizing its revenues. Subex Azure was the vendor of choice following a competitive tender and will be deploying its Moneta Revenue Assurance System and Nikira Fraud Management System.Initially, both systems will operate independently, but will eventually be integrated into one unified platform.

Subex Ltd.