Angry Birds Like Carrier Billing

12:30 PM Frustration with Android has the angry birds flying to the carriers

Sarah Thomas, Director, Women in Comms

December 10, 2010

1 Min Read
Angry Birds Like Carrier Billing

12:30 PM -- Integrated carrier billing is one of the biggest things the wireless operators have going for them in the competitive mobile application landscape, and developers are starting to realize this as well.

Rovio, developers of popular mobile game Angry Birds, is launching a new in-app purchase carrier billing payment system dubbed Bad Piggy Bank early next year with Finnish carrier Elisa Corp. The mechanism will allow its users to upgrade to an ad-free version or buy virtual goods direct from the handset, no registration or credit card needed. The damage will show up on their monthly cellular bill.

Rovio CEO Peter Vesterbacka announced the plan at a press event, noting that the Android payment and purchase process "has been less than excellent." (See Euronews: Dec. 7 and OS Watch: Developers Rally for Symbian .)

Both the operators and Rovio will get a cut of the transaction, so we're not talking big numbers. But it's important for carriers to exploit their backend systems for billing to create a more seamless purchasing experience for customers. As more carriers, like those in the Wholesale Applications Community (WAC) , get on board, developers may follow the Angry Birds example and flock to them instead. (See OS Watch (Out): Here Comes V Cast Apps.)

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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