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Suddenlink Sounds Alarm for Smart Homes

Alarm.com is breaking into the cable market with a customer win for its smart home solution at US MSO Suddenlink Communications.

Mari Silbey

March 12, 2015

3 Min Read
Suddenlink Sounds Alarm for Smart Homes

Smart home platform provider Alarm.com has snapped up Suddenlink as the first major cable customer for its hosted security and home automation services.

Suddenlink Communications , the seventh-largest US cable operator, deployed its Connected Home solution last September, but only today revealed that Alarm.com is the technology partner behind the offering. Suddenlink's solution includes professional security monitoring, as well as home automation options for controlling doors, lights, locks and more. (See Suddenlink Switches on Home Automation.)

In an interview with Light Reading, Alarm.com Vice President of Ecosystem Alliances Roy Perry said that he sees growing opportunity in the cable market "from Suddenlink down." Although Icontrol Networks Inc. has neatly sewn up many of the largest North American MSOs as customers, Perry pointed out that there are still plenty of small to mid-tier cable companies that haven't launched smart home services yet. (See CES Redux: State of the Smart Home Wars and Betting on Smart Homes.)

"We've just signed up a number of cable operators over the last few months," Perry said. He added that he believes the trend will accelerate, and that "the market is wide open for competitive solutions."

Since 2000, Alarm.com has built its business by selling through a network of independent dealers. iControl, on the other hand, has dominated the cable market since signing Comcast Corp. (Nasdaq: CMCSA, CMCSK) as a customer in 2011. Now it appears that both companies are encroaching on one another's territory. While iControl recently launched the One Dealer program targeting smaller smart home services dealers, Alarm.com is now selling directly into cable companies.

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Perry argued that what's unique to Alarm.com is the company's ability to take advantage of both economies of scale and economies of scope. Whether a customer wants to offer energy management, elder care or property monitoring, he said, Alarm.com can easily bundle up and manage the necessary devices and applications because it has the platform and experience to do so.

Perry also emphasized that Alarm.com does not charge upfront fees for customers. Instead, cable companies can pay monthly fees on a per-subscriber basis. That pricing model minimizes risk for operators, and Perry thinks it will galvanize smaller cable providers to enter the smart home market. He mentioned that Alarm.com is already working with the National Cable Television Cooperative Inc. (NCTC) to develop a program for smaller and independent cable providers.

For Suddenlink's part, SVP and Chief Marketing & Sales Officer Jerry Dow said in a press release, "Quality and dependability are critical to living up to the superior service we promise our customers. Alarm.com's expertise helps us deliver on that promise.”

UPDATE: An earlier version of this story said that Alarm.com's costs are lower than its competitors, but a spokesperson clarified that the company is not in a position to compare pricing or costs.

— Mari Silbey, special to Light Reading

About the Author(s)

Mari Silbey

Senior Editor, Cable/Video

Mari Silbey is a senior editor covering broadband infrastructure, video delivery, smart cities and all things cable. Previously, she worked independently for nearly a decade, contributing to trade publications, authoring custom research reports and consulting for a variety of corporate and association clients. Among her storied (and sometimes dubious) achievements, Mari launched the corporate blog for Motorola's Home division way back in 2007, ran a content development program for Limelight Networks and did her best to entertain the video nerd masses as a long-time columnist for the media blog Zatz Not Funny. She is based in Washington, D.C.

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