Dr. V.R. (Richard) Benjamins is Group Director BI & Big Data responsible for internal exploitation across Telefonica at the recently created Chief Commercial Digital Officer at Telefonica. Previously he was Director of Business Intelligence at Telefonica Digital, the digital branch of Telefoncia. Before that he was responsible for Global BI programs across Telefonica's footprint, and Director of User Modelling, where he was responsible for research and development in areas related to customer intelligence. His responsibilities included the development and technology transfer of products in data mining, big data, targeted advertising, personalisation, and privacy. Richard is a frequent speaker on big data, BI and analytics events. Previously he was Director of Technological Strategy at Telefonica R&D, which he joined in July 2007.