Virgin Mobile, RazorSight Bring Analytics to LatAm

RESTON, Va. -- Razorsight, a provider of cloud-based predictive analytics solutions, today announced Virgin Mobile Latin America (“VMLA”) as part of its impressive client list. VMLA has deployed Razorsight’s advanced analytics solution under a multi-year agreement in Chile, Colombia and Mexico to support its accelerated expansion. Razorsight’s advanced analytics will power targeted marketing campaigns and assist in its delivery of market leading customer service. Razorsight’s products will also deliver a predictive applications suite that allows VMLA to gain data-driven insights into key operations and customer sentiment metrics across its rapidly expanding customer base.

“We’re ecstatic to add the highly regarded, iconic Virgin Mobile brand to our impressive customer list,” said Charlie Thomas, CEO of Razorsight. “VMLA has a world class management team backed by marquee investors, and we’re excited to create a long-term partnership in support of their rapid growth.”

Peter Macnee, VMLA CEO commented, “We’re adding well over 100,000 new subscribers per month, and the Razorsight analytics products will allow management to benefit from real-time insights into our customers and key operations metrics to ensure continued delivery of world class experiences.”

Razorsight