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Etisalat Egypt Deploys ariesoGEO

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MILIPITAS, Calif. -- JDSU today announced that Etisalat Egypt has deployed its ariesoGEO solution to enhance service quality and optimization for postpaid customers.

JDSU’s geolocation services will enable Etisalat to focus performance engineering investment and resources on strategic locations for its high value customers.

Deployment of ariesoGEO has been undertaken in partnership with Nexius. This contract marks the beginning of a noticeable expansion of geolocation services in the region in an effort to cope with a heavy increase in data traffic.

“We are extremely proud to be pioneering geolocation technology in the Middle East, and expect it to become a vital service enabler for us,” said،Khalid Murshed, CTO of Etisalat Egypt. “We serve a substantial base of VIP customers in Egypt. The power of the insight offered by the ariesoGEO solution will allow us to ensure the highest quality experience for these valued customers in near real time.”

Etisalat chose ariesoGEO for scalability and wide ranging support for different vendors and technologies. This allows the solution to be immediately deployed across Etisalat’s existing 2G and 3G networks with the support for their future LTE investment already in place. ariesoGEO offers integrated support for 2G, 3G and LTE technologies, using location intelligence to transform RAN planning and performance engineering, providing information in near real-time for every subscriber, enabling efficient segmentation and focus on important groups.

“We are very excited to expand our geographic footprint in the Middle East, and this successful partnership with Etisalat Egypt represents a landmark move towards customer support based on genuine network insight,” said Sue Spradley, senior vice president and general manager in JDSU’s Network and Service Enablement business segment. “The region has shown a remarkable appetite for the scope of geolocation services, with operators moving to differentiate themselves through quality of service initiatives. Our solution has proved itself to be the best way to focus performance engineering efforts on postpaid customers to ensure optimum experience.”

"Nexius realizes that location intelligent solutions will offer competitive differentiation and better monetization in optimizing network performance to achieve enhanced customer satisfaction for network operators,” said Wissam Siblini, vice president of sales for EMEA, Nexius. “With extensive experience in deploying geolocation solutions for large network operators across the globe, Nexius is excited to play a vital role in delivering this solution for Etisalat Egypt.”

JDSU (Nasdaq: JDSU; Toronto: JDU)

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