Extreme CEO: Leading with software to win retail, stadium deals

From FedEx to the NFL, Extreme Networks is working with a range of customers on cloud adoption and monetizing data analytics. CEO Ed Meyercord joins the podcast to explain why Extreme is focused on becoming more software-centric, how the company works with customers to better utilize their data and why digital twins can speed up network transformations.

You can download a lightly edited transcript of the podcast here.

Here are a few topics we covered:

• How industry trends such as AI, ML, cloud and more have "fundamentally changed networking." (00:31)
• Why companies such as Extreme and Juniper Networks are pulling ahead of traditional enterprise networking companies such as Cisco. (02:12)
• Managing data analytics and providing network visibility. Use of digital twins to test and change the network. (05:21)
• More on Extreme Networks' customers. (09:29)
• Monetizing data analytics for the NFL. (14:21)
• Using network data to improve the NFL fan experience. (16:27)
• Other use cases for utilizing digital twins. (21:12)
• Looking ahead to new business opportunities as Extreme Networks becomes more software-centric. (22:23)

Related stories and links:

• Verizon to deploy Extreme Networks solutions at Liverpool Anfield Stadium
• Nile, Extreme attack Cisco's enterprise networking biz
• Extreme Networks inks Wi-Fi 6 deal with NHL
• Extreme Networks completes acquisition of Infovista's Ipanema SD-WAN business
• Major League Baseball selects Extreme Networks for Wi-Fi

— Kelsey Kusterer Ziser, Senior Editor, Light Reading