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Astound Broadband jumps into the mobile fray

Astound Broadband, the company behind RCN, Grande Communications, Wave Broadband and enTouch Systems, will soon launch a mobile service in partnership with Reach that taps into the T-Mobile network.

Jeff Baumgartner

May 3, 2023

3 Min Read
Astound Broadband jumps into the mobile fray

Astound Broadband, an operator that serves more than 4 million homes passed, is the latest US cable/broadband service provider to make waves in mobile.

Astound, the umbrella company/brand for RCN, Grande Communications, Wave Broadband and enTouch Systems, said it has struck a "multi-year strategic partnership" with Reach to develop and launch a mobile offering that will complement a current service bundle that features broadband, video and wireline voice.

An official confirmed that Astound's coming mobile service will run on the T-Mobile network.

Figure 1: Astound expects to launch mobile services in the coming months, but has not detailed how it will price and package its new offering. (Source: Astound Broadband) Astound expects to launch mobile services in the coming months, but has not detailed how it will price and package its new offering.
(Source: Astound Broadband)

Astound hasn't announced a launch date for the service, to be branded Astound Mobile, but it's expected to debut "in the coming months."

Astound also has not revealed specifics on how the service will be priced and packaged or which smartphone models will be available at launch. However, an official did confirm that Astound will require its mobile customers to bundle in-home broadband service from Astound – an approach that other cable operators, including Comcast and Charter Communications, are taking with their respective mobile offerings.

The Astound-Reach deal shares some similarities with a separate mobile agreement between Reach and WideOpenWest (WOW) that also relies on the T-Mobile network. WOW's service, branded as WOW! Mobile Powered by Reach, currently supports three shareable by-the-Gig plans starting at $15 per month, and an unlimited data plan starting at $45 per month.

The National Content & Technology Cooperative (NCTC) has cut deals with Reach and AT&T that puts hundreds of small and midsized US operators in position to launch mobile services. Astound's new mobile offering will be powered by Reach's platform but is not linked to the NCTC's new mobile agreement.

Astound Broadband has been evaluating a move into mobile for some time, keeping an eye out for when its customer base indicates it wants or demands a way to bundle mobile and broadband from one service provider.

In the summer of 2021, Astound Broadband CEO Jim Holanda told Light Reading that he was encouraged by the progress Comcast and Charter were making on the mobile front, but questioned whether Astound had the geographic coverage necessary to offload enough traffic to make mobile economically attractive. "We always continue to explore [mobile] to have some optionality," Holanda said at the time.

Cable's mobile moment

With its coming launch, Astound Broadband will join a growing group of US cable operators to market and sell mobile services that can be bundled with their core broadband offerings.

Comcast, Charter and Cox Communications have launched respective mobile services via MVNO deals with Verizon. Altice USA's Optimum Mobile and WOW's mobile service piggyback on the T-Mobile network. Any operators that tap into the NCTC deal will run mobile services on AT&T's network.

Mediacom Communications, an NCTC member, has trademarked "Mediacom Mobile" but has yet to announce any specific plans to launch a mobile offering. Meanwhile, Cable One and Ziply Fiber, two other NCTC members, have no imminent plans to enter the mobile game.

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— Jeff Baumgartner, Senior Editor, Light Reading

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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