6:00 PM -- Today's news from Contentinople:

• YuMe Networks announced its biggest deal yet -- an agreement to sell unsold video inventory on Microsoft Web properties.
  
  
• On2's CEO steps down, but the company isn't "going to miss a beat," says interim CEO Matt Frost.
  
  
• Cisco predicts that in 2012, video will make up half of all IP traffic and amount to half a zettabyte, whatever that is.
  
  

And in today's News Bits: Web 2.0 companies like Dailymotion and Next New Networks shuffle management.

— The Staff, Contentinople