Comcast pledges $1B to help narrow the US digital divide

Comcast plans to reach 50 million low-income households through community Wi-Fi projects, equipment donations and grants.

Jeff Baumgartner, Senior Editor

March 24, 2021

2 Min Read
Comcast pledges $1B to help narrow the US digital divide

Comcast said it will invest $1 billion over the next ten years to reach 50 million low-income Americans with Wi-Fi access and other digital tools designed to help bridge the so-called digital divide.

Comcast's latest commitment also falls on the ten-year anniversary of Internet Essentials, a program for low-income households stemming from a voluntary commitment made when Comcast acquired NBCUniversal in January 2011.

Comcast said its new, $1 billion commitment will include additional support for its ongoing "Lift Zone" initiative, which is tasked with providing Wi-Fi connectivity in more than 1,000 community centers nationwide for students and adults by the end of 2021, along with new laptop and computer donations, grants for nonprofit community organizations aimed at creating opportunities for low-income Americans, and continued investment in the aforementioned Internet Essentials program.

Figure 1: Comcast's new program will include support for its Wi-Fi 'Lift Zone' initiative. (Image source: Comcast) Comcast's new program will include support for its Wi-Fi 'Lift Zone' initiative.
(Image source: Comcast)

Comcast estimates that the new commitments will impact as many as 50 million Americans over the next decade.

Comcast also released a ten-year progress report for Internet Essentials, announcing that the program has connected a cumulative total of more than 10 million people.

Launched in 2011, Internet Essentials provides Internet service for $9.95 per month to qualified households. Internet Essentials launched with speeds of 1.5 Mbit/s downstream and 768 Kbit/s upstream. Following a string of upgrades over the years, Internet Essentials now delivers speeds of up to 50 Mbit/s downstream and 5 Mbit/s upstream while keeping the price at $9.95.

During the program's first decade, Comcast said it has also built up an online learning center that includes more than 200 digital literacy training videos, guides and reports that are free to anyone, including non-customers, and developed an employee network of 3,000 "Internet Essentials Ambassadors" who volunteer time to spread word about the program in their communities.

Comcast also continues to offer 60 days of free service to new Internet Essentials customers who need to get online during the COVID-19 pandemic. Comcast has extended that commitment to all new Internet Essentials customers who sign up before June 30, 2021.

Related posts:

— Jeff Baumgartner, Senior Editor, Light Reading

A version of this story was originally published on Broadband World News.

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like