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Video services

Suddenlink: We Still Love Video

Bucking the tide among midsized and smaller US cable operators, Suddenlink Communications is not shifting away from the traditional pay-TV business.

Suddenlink Communications Chairman & CEO Jerry Kent made that point very clear Friday morning. Speaking on the company's third-quarter earnings call with analysts, Kent stressed that Suddenlink, the seventh-largest cable operator in the US with more than 1.4 million total customers, has no intention of de-emphasizing video to focus on higher-growth areas such as broadband and commercial services -- unlike fellow midsized MSOs such as Cable One Inc. (See CableOne Shrugs Off Video Losses.)

"We have confidence in our video business," Kent stated. "We believe in the video business. We're not giving up on the video business."

The question of Suddenlink's commitment to the TV business came up at least partly because of the MSO's controversial decision to drop Viacom Inc. (NYSE: VIA)'s two dozen cable networks last month, rather than pay the rate hike that the large programmer was seeking for a long-term contract renewal. As CableOne did back in the spring, Suddenlink decided that the Viacom networks, which include such high-profile cable channels as MTV, Nickelodeon and Comedy Central, were not worth the higher programming expenses.

Calling it "price-gouging," Kent said Viacom was demanding a 50% rate hike over the next four years despite lower ratings for most of its networks, a claim that Viacom stoutly rejects. "Viacom is trying to protect an outdated business model," he said. "Our decision was to move away from that outdated business model."

Although Suddenlink officials expected the Viacom network dump to prompt an exodus of video subscribers, Kent said that hasn't been the case so far. While some customers have downgraded their video packages, he said, there has not been a surge in disconnects. "We've seen no adverse effects," he said.

The heated war of words between Viacom and Suddenlink leading up to the breakdown of negotiations certainly didn't seem to hurt the MSO's third-quarter earnings performance. Unlike most other publicly owned cable operators, Suddenlink enjoyed a very solid summer quarter, gaining new subscribers across the board while boosting revenues and earnings by healthy margins.

Specifically, Suddenlink picked up 2,200 video customers in the quarter -- a notable improvement over the 3,200 customers it lost a year ago and its best third quarter ever for video. As a result, the company closed out September with nearly 1.2 million video subs, with about 900,000 subs now upgraded to digital TV packages.

Like most MSOs, Suddenlink did much better on the broadband front. It picked up 33,200 high-speed data subscribers, up from 21,900 a year earlier and also its best third-quarter performance in the category. With that gain, the MSO ended the quarter with more than 1.1 million broadband customers, putting it in position for its broadband sub numbers to pass its video sub numbers sometime in the next year.


Want to know more about pay-TV subscriber trends? Check out our dedicated video services content channel here on Light Reading.


With the launch of "Operation GigaSpeed" in August, Suddenlink is now in the process of upgrading nearly all its cable systems for 1-Gig service over the next three years. Under this $230 million capital spending program, the MSO aims to offer top download speeds of 1 Gbit/s to nearly 90% of its broadband customers by 2017 and maximum speeds of 200 Mbit/s to another 8% of its subscribers. Carrying out the program in phases, Sudeenlink started by boosting its max download speed to 50 Mbit/s and is now moving up to 75 Mbit/s, with later increases to 100 Mbit/s, 150 Mbit/s, 200 Mbit/s and beyond planned over the next three years. (See Suddenlink Joins Gigabit Club.)

Kent said Suddenlink, which now delivers broadband service to 37% of its homes passed, has the opportunity to increase its broadband market share significantly. "We do not believe that [37%] is our fair share of the Internet business," he said.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

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kq4ym 11/10/2014 | 9:32:54 PM
Re: shift to OTT services. It's still a tricky business to guess what customers want and will pay for  Playing hardball with network suppliers may cut the costs significantly and if SuddenLink feels that's not going to impact severely on customer satisfaction and subscription income, they'll win that bet.
Phil_Britt 11/10/2014 | 7:22:57 PM
Re: shift to OTT services. While many will opt for OTT, until there's a sensible price option for sports, there will be am OTT barrier. Subscriptions to the major sports leagues are high enough to still make cable the less expensive choice in many instances. But continued increases in prices (I just received a notice that my Wide Open West bill is going up about $10 a month) could eventually push even sports fans to OTT.
KBode 11/10/2014 | 11:34:01 AM
Re: shift to OTT services. Yes I really think there's no shortage of money to be made on all sides of the equation, despite a lot of gloom and doom claims from the industry about disruptive new tech.
brooks7 11/10/2014 | 10:05:02 AM
Re: Viacom  

 

Interactive films are a huge industry...they are called video games.  Especially RPGs and MMORPGs.

Tell me for those who have gotten to this point that you still don't have a special place for....https://www.youtube.com/watch?v=Y6ljFaKRTrI

seven

 
jabailo 11/10/2014 | 9:37:15 AM
Re: Viacom Well as McLuhan famously said, "the medium is the message".

In this case, I wonder, even with all the interactive "films" available, whether the nature of TV, as an electronic fireplace, has really changed.  That is, do we want to stream Inception and other blockbusters 24 hours a day, or is having a channel that is just there, like good old TV, to plop down in front of, what it all evolves back to, even if streaming using optical fibers.  More and more I find I just try out the three Picks for Me that Netflix presents.

 
brooks7 11/10/2014 | 9:33:21 AM
Re: shift to OTT services. kbode,

I didn't mean the cable company plans.  I mean the content owner plans.  My view is that they will eventually make a lot more money from OTT than they do from cable.  Not today but in the long term. 

seven

 
KBode 11/10/2014 | 7:54:48 AM
Re: shift to OTT services. Not sure it was the plan, but it was certainly the plan B. :) Then on the other side, you'll have the cable companies trying to make up their lost revenue with usage caps, meaning higher prices for everybody all around -- UNLESS users are willing to sacrifice and simply have less content (just a Netflix subscription, just a Hulu subscription).
brooks7 11/9/2014 | 9:56:36 PM
Re: shift to OTT services. A shift to OTT services owned by the same guys raising the prices and you will find that it will actually cost more per channel than going through the cable companies.  Ever think that this is the plan?  "Hey we are getting $5 per person for our channel, but if we go direct OTT we can get $6 for our channel."

seven

 
nasimson 11/9/2014 | 9:45:52 PM
shift to OTT services. Interesting times for SuddenLink & for the Cable Cos at large. At times when cord cutting is a real concern, industry players are fighting over who keeps the most premium. This will only accelerate shift to OTT services.
KBode 11/9/2014 | 9:25:23 AM
Re: Viacom Absolutely right it hurts consumers. They get bombarded with annoying ads and tickers for weeks, lose access to content they're paying for (usually without service credits), then get a price hike when both sides strike new confidential deals. These retrans fights are shooting an industry in the foot at a time it needs to be more adaptive to consumer demands lest cord cutting accelerate.
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