This milestone deal adds up to 200 hours of selected premium content from GMM25 under GMM Channel for Viu audience in Thailand, beefing up its already massive volume of Asian premium content available on the platform. It also bears testament to the success of freemium OTT video model spearheaded by Viu, which offers all viewers free access to its content with ad-support, while premium subscribers can enjoy a wealth of features on the OTT platform.
Ms. Janice Lee, Managing Director, PCCW Media Group, said, “We can expect substantial synergy in this collaboration that will benefit us both. Since Viu coined the pioneering free and premium tiers of services tailored for different viewing habits of Asian netizens, the number of monthly active users has grown to over 16 million by the end of 2017. Our extensive audience base can ensure local broadcasters like GMM Channel may further expand their reach, whereas the premium program lineup from GMM25 will enable us to offer more relevant, highly localized content to attract more viewers. We look forward to working closer with more content providers like GMM Channel to deliver more engaging local content to our users.”