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Ericsson Adds Unified Delivery Network Partners

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4/18/2016
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STOCKHOLM -- Following the introduction of Unified Delivery Network (UDN) during Mobile World Congress in February 2016, Ericsson (NASDAQ:ERIC) today announces additional content and service provider companies have joined the global content delivery ecosystem. China Telecom, Chunghwa Telecom, Dolby Laboratories, Far EasTone Telecommunications, Globe Telecom, Mavshack, Paramount Pictures, Singtel, SK Broadband, XL Axiata, Vubiquity and Twentieth Century Fox represent the latest additions to an expanding list of companies that are uniting to significantly advance the traditional content delivery network model. Previously announced partners include Hutchison Global Communications, Telstra, AIS, Vodafone, Brightcove, DailyMotion, EchoStar, Deluxe, LeTV and QuickPlay. Ericsson will be working with all these partners, as well as Ericsson's own platforms - Ericsson Managed Player and MediaFirst.

Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions at Ericsson, says: "UDN's disruptive business model has struck a chord with service and content providers that want more flexibility, visibility and control over the delivery of high-quality OTT services. Ericsson, along with its partners, have successfully created a win-win content delivery play that drastically improves how a broad range of services are delivered to customers around the world."

Content and service providers face major hurdles as they aim to keep pace with the increasingly stringent delivery demands of high-quality services and seek the best delivery of new services, such as IoT. At the same time, traditional content delivery networks have grown less attractive as these providers seek full transparency and control over end-to-end delivery to take advantage of myriad value-add opportunities. UDN addresses this dynamic by breaking down the silos that have existed between content and service providers, providing full visibility over how services are delivered and consumed.

Ericsson AB (Nasdaq: ERIC)

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