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YouTube TV is becoming a primary player in the pay-TV market, hitting the 8 million subscriber mark. Meanwhile, traditional pay-TV players are treading water as more subscribers cut the cord.
Light Reading's Jeff Baumgartner joins the podcast to discuss why YouTube TV is performing better than other virtual Multichannel Video Programming Distributors (vMVPDs).
We cover how the streaming video service recently hit the 8 million mark for subscribers and is becoming a primary player in the pay-TV market. We also discuss some new streaming sports bundles and how ESPN's plan to go direct-to-consumer could impact the broader pay-TV market.
For a lightly edited transcript, please click the caption button in the video toolbar.
Here are a few topics we cover:
YouTube TV totals 8 million subscribers and dominates the MVPD arena (01:04)
Why the rest of the pay-TV market has been struggling (03:19)
ESPN, Fox and Warner Bros. form a sports streaming bundle to launch this fall (04:46)
Disney CEO Bob Iger plans to take ESPN direct-to-consumer in 2025 (06:31)
Rate of cord cutting for traditional pay-TV subscribers (08:02)
How ESPN's move to direct-to-consumer could impact the broader pay-TV market (10:08)
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