At NAB 2024, ThinkAnalytics will show off 'ThinkFAST,' a new AI-driven scheduler for free ad-supported streaming television (FAST) channels. #pressrelease

March 28, 2024

1 Min Read

ThinkAnalytics, the world leader in Al-based TV content discovery, viewer data insights, and targeted advertising will be exhibiting at NAB Show 2024 with the latest product developments for cross-platform targeted/contextual advertising, content discovery, and viewer data insights. Demonstrations on the ThinkAnalytics booth in West Hall of the LVCC (booth W1313) and on the AWS booth (booth W1701) include ThinkFAST, a new innovative AI powered content scheduling FAST channel solution for content rights holders to reduce time to curate content for channels, drive higher audience engagement and reduce churn.

 ThinkAnalytics will also be showcasing existing solutions to help content platforms, publishers and advertisers covering:

  • Personalized Content Discovery: Helping content owners increase content engagement with deeper personalization and recommendations reducing churn and driving higher audience value.

  • Generative AI: Pioneering the next wave of innovation with ThinkAnalytics' GenAI powered conversational voice and chatbot for content discovery and audience engagement.

  • Targeted/Contextual Advertising: Transforming customer first-party data into real-time audience segments at scale with advanced addressability and household composition insights.

Think360, ThinkAnalytics' customer engagement platform, will be showcased throughout the West Hall on the ThinkAnalytics stand and the AWS stand. This solution has been integrated by the UK's Channel 4, enabling content recommendations to be tailored to each user's viewing tastes and preferences on and off platform.  Channel 4 uses Think360's insights to deliver relevant and personalized recommendations and increase streaming growth and subscriber loyalty.

Read the full press release here.


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